Online Marketing Firm, fishbat, Shares 4 Ways Infrared Testing Companies can Expand Audience Reach

NEW YORK, May 16, 2017 /PRNewswire-iReach/ — fishbat, a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness, shares four ways infrared testing companies can expand audience reach.

Service companies, such as electrical infrared inspection testing companies, rely heavily on establishing brand recognition and audience trust. Social media is king when it comes to reaching consumers for services. Social proof, peer recommendations, and having a means to engage with the brand are just a few of the ways that social platforms can help to brand a service company and reach a vast audience of potential customers. Online marketing firm, fishbat, shares four ways infrared testing companies, like PDS Heat-Seeker, can expand audience reach.

1.    Establish the brand as an industry thought leader through content distribution. Consistent distribution keeps a brand top of mind with its audience. Contributing to group chats, sharing informative videos, creating easy to share contests, and regularly posting articles, blogs and press releases makes a brand shareable, expanding reach across various platforms and with friends of friends and beyond. This social participation establishes a business as a thought leader in the industry, which builds trust and makes the brand more memorable. Posting easy-to-share content causes something similar to a social media domino effect, greatly expanding audience reach.

2.   Optimize, optimize, optimize. It’s difficult to reach the audience when they can’t find the business in search engines. It’s the goal of every business to rank high in search engines; after all, few people look beyond the first page. Optimize social posts and business websites to index the content for search engines. Distribute value-added content regularly, prompt engagement with easy-to-share content and call-to-action verbiage, and utilize keywords in content body, titles, meta tags, headers, footers, picture and video names, sitemaps and anywhere that can be indexed. These and other optimization best practices will boost SEO, making a brand easily visible in the digital world.

3.    Use analytical tools. Understand how content and websites are being viewed, engaged, and perceived with analytical tools to help refine online marketing efforts. Analytic tools can help to identify which ads or content is being viewed, how often, on what platforms, and other valuable demographic and usage information. This information can assist electrical inspection testing companies in understanding how, when, and where the audience is either engaging or not engaging. This information can be used to invest time, effort, and money into more appropriate placements and updating content and websites to meet the needs and preferences of the business’ target audience to expand reach.

4.   Be everywhere your target audience is. You’ve got to be in it to win it. Infrared testing companies and other service-based businesses benefit from content such as videos, which helps the audience to understand the businesses technology, processes, and team members. Keeping the audience informed of industry news, innovations, and how a service can benefit them makes the business valuable to the audience. Expand reach by distributing value-added content across multiple platforms, including Facebook and LinkedIn and on visual, platforms, like YouTube.


fishbat is a New York Internet marketing agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way.  Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228,

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SOURCE fishbat

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