Report details are showing that for Verizon Communications Inc (NYSE:VZ) Apple Inc’s (NASDAQ:AAPL) iPhone 5 is proving to be the hot product as the company sold a stunning number of iPhones during the fourth-quarter with over half of them being the iPhone 5 device model.
Moreover, supply constraints early in the quarter actually stunted the total potential sales of the iPhone 5 in the immediate period after its release. This led to disappointment among many of Verizon’s existing customers who were looking to upgrade their devices soon after the debut of the new model.
Helping to round out the overall sales of iPhone was the iPhone 4 and iPhone 4S that were discounted by USD $100 and $200 respectively, insuring that sales would continue to plug away for the older models.
In fact, data from the reports shows that customers who had been waiting for the iPhone 5 to upgrade reacted to sticker shock by choosing the earlier models to save money.
Apple is slated to release their fourth-quarter report later this week though they will not be providing data regarding sales performance broken down to specific iPhone models. No worries for Apple though as the iPhone is still holding strong #1 position as consumer’s choice for smartphone device technology.
At the same time, Verizon is expected to show something of a slide in terms of wireless-service margins due to hefty subsidies the offer on Apple device sales.
The data being released by wireless service providers and device makers with reports coming out on the past quarter and all eyes set on how this next quarter is going to play out.
Stock Price Performance: (30-Day) Between December 21, 2012 and January 22, 2013, Verizon Communication Inc(NYSE:VZ) stock price decreased USD $0.63 (-1.44%) USD $43.57 to $42.94. Apple Inc(NASDAQ:AAPL) stock price decreased USD $14.56 (-2.8%) USD $519.33 to $504.77.