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Google (NASDAQ:GOOG) Challenges Apple (NASDAQ:AAPL) to iOS Battle

Google Inc (NASDAQ:GOOG) appears to be making moves to position itself as a force to be reckoned with on Apple Inc’s (NASDAQ:AAPL) iOS mobile platform. By building a quite extensive suite of apps for iOS using a diverse range of VOIP, chat, local info, news services Google looks to be readying themselves to give Apple a run for its money on their own operating system.

For the search giant the opportunity revolves around the many ways users can search for information with mobile phones and other wireless devices. Through the mini-mobile browsers running on Apple’s iOS user will be able to seek out documents, videos, music, maps not only through the Google engine, but now using the company’s apps too.

The ways that people will be able to search for things is innovative too, already featuring a voice controlled interface to the engine.

Apple’s currently enjoys a choke-hold on mobile handheld device profits simply through their dominance with the iOS. Google and others have had to partner with third-party OEM’s to have any chance at competing in the market. It appears however that those days may be numbered for Apple as Google prepares to take its bite.

Not being completely daft, Apple will try to limit the power that Google apps weild in the iOS environment and thus limit their functionality. To what extent Apply will be able to dictate controls and limit access to the overall Android application layer will remain to be seen. However, one thing is for sure and that is that in the long term it will be impossible to keep Google out in the cold.

Ultimately then the stage would appear to be set for Google to continue to extend their reach into the iOS and Android application layer and as they do reap the rewards as they gain more and more control.

Stock Price Performance: (30-Day) Between November 14, 2012 and December 14, 2012, Apple, Inc (NASDAQ:AAPL) stock price decreased USD $27.09 (-5.04%) from USD $536.88 to $509.79. Google Inc (NASDAQ:GOOG) stock price increased USD $49.31 (+7.55%) USD $652.55 to $701.96.

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