Northwest Florida Water Heater Rebate Puts a Fast $700 in Homeowners’ Pockets, New GE® Water Heater Saves Even More

It just got easier to save money on utility bills in Northwest Florida, thanks to a new rebate program from utility partner Gulf Power. When consumers buy the new GE® GeoSpring™ Hybrid Water Heater, they are eligible to apply for a $700 rebate through Gulf Power’s EarthCents program, reducing the cost to purchase the water heater. The ENERGY STAR®-qualified water heater saves up to $325 per year on utility bills, which means the GeoSpring quickly pays for itself.*

Over 10 years, this savings can add up to more than $3,000 that can be used toward a vacation, a shopping spree, a home improvement or a rainy-day fund.

“Many consumers are unaware that the water heater is the second biggest energy user in the home behind the HVAC system,” said Keith Burkhardt, marketing manager for GE Appliances. “Through this rebate program, money is saved on both the product purchase and on utility bills—money the family can spend on something more enjoyable.”

Technology that drives energy and cost savings

The GeoSpring’s hybrid technology is designed to absorb heat in ambient air and transfer it into the water. Since this uses much less energy than what’s needed to generate radiant heat—as used in a conventional electric tank water heater—the GeoSpring is more economical to operate.

Other features of the GeoSpring include:

  • Includes the same water and electrical connections as the standard electric water heater, making it easy to install.
  • Provides the same amount of hot water as traditional 50-gallon standard electric water heaters.
  • Integrated electronics on the GeoSpring’s control panel offer exclusive features, such as Vacation mode, which will lower the water temperature to 50 degrees for the duration of a trip, and then automatically reenergize itself the day before the homeowner’s return.
  • Offers additional control over water temperature by allowing consumers to adjust the temperature setting in one-degree increments from 100 to 140 degrees Fahrenheit.

“This EarthCents rebate for heat pump water heaters makes improving the energy efficiency of your home more affordable,” said Jeff Rogers, Gulf Power corporate communications supervisor. “A heat pump water heater is the most efficient way to heat water, greatly reducing your water heating cost.”

Rebate details

In order to participate, the installation must be made by a Gulf Power residential customer. The customer must fill out the applicable rebate form in its entirety and submit along with proof of equipment qualifications and sales receipt documentation, including date of installation. Rebate applications are available at energy-efficient water heater retailers and online Rebate checks will be processed and mailed within six to eight weeks of the request.**

As an added convenience to simplify the shopping experience, GE Appliances’ new Rebate Finder easily allows consumers to see rebates by appliance model that may be available in their area. From, simply enter your zip code and select Water Heaters in the product field to view rebate details and submit.

Pricing and availability

Assembly of the new GeoSpring Hybrid Water Heaters started in February in Louisville, Ky. GeoSpring is available at national retailers such as Lowe’s and Sears and national plumbing distributors such as Ferguson, as well as many local retailers and distributors. For more information on features and availability, visit The estimated retail price for GeoSpring is $1,199-$1,299.***

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