The largest online social game maker Zynga Inc (NASDAQ:ZNGA)’s shares hit to the highest price range since July on speculation that Yahoo! Inc. (NASDAQ:YHOO) might believe purchasing the firm.

Zynga with Village Life’s success, now announced that it is releasing new game features soon. That was initially announced just over a year before at the Game Developers Conference in San Francisco.

According to Rigby the main way of this success is mainly owing to Playdemic’s partnership with Zynga. On Facebook, the game is advantaging from Zynga’s cross endorsement bar and it’ also enjoying prominent promotion on Zynga’s possess web portal.

An analyst at Wunderlich Securities Inc., Blake Harper articulated in a research report today that Yahoo may consider purchasing Zynga as CEO Marissa Mayer looks for purchases to bolster the U.S. Web portal’s mobile and social abilities. Since Mayer join the firm, Yahoo has conceded share in its core business of display advertising among mounting competition from Google Inc. (NASDAQ:GOOG) and Facebook Inc. (NASDAQ:FB).

Zynga Inc (NASDAQ:ZNGA) stock in last session held volume of 90.45 million shares as compare to its average volume of 45.99 million shares. The stock after opening at $3.69 hit high price of $4.00 and then closed at $3.93 by rising up 10.11%.

Looking at the revenue measures, the company generated sales of 1.28 billion in last twelve months with income of $-209.45 million. The Company showed a negative -16.35% in the net profit margin and its operating margin is calculated as -14.28%.

ZNGA past twelve months price to sales ratio was 2.41 and price to cash ratio recorded as 2.40. As far as the returns are concern, ZNGA return on equity recorded as -11.72% while its return on assets stayed at -8.22%.