T-Mobile Rivalry With AT&T Inc. (NYSE:T) Making an Anti-AT&T ad campaign

T-Mobile rivalry with AT&T Inc. (NYSE:T) began in January, when T-Mobile CEO John Legere called the AT&T network “crap”.  Although the relationship between the two carriers stiffed after AT&T Inc was not successful in acquiring T-Mobile following the objections from the Federal Communications Commission (FCC) and the Department of Justice.

Anti AT&T’s ads were posted in The Wall Street Journal, The New York Times and USA Today, in which T-Mobile criticized AT&T for dropped calls and slow speeds for download.

AT&T Inc. (NYSE:T) stock in last session held volume of 20.45 million shares as compare to its average volume of 24.71 million shares. The stock after opening at $36.64 hit high price of $36.82 and then closed at $36.28.

Looking at the revenue measures, the company generated sales of 127.43 billion in last twelve months with income of $7.26 billion. The Company showed a positive 5.92% in the net profit margin and its operating margin is calculated as 10.20%. Company’s annual sales growth for the past five years was -1.39%.

AT&T Inc. past twelve months price to sales ratio was 1.56 and price to cash ratio recorded as 40.94. As far as the returns are concern, AT&T Inc. return on equity recorded as 7.34% while its return on assets stayed at 2.78%.

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