Research In Motion Limited (USA) (NASDAQ:RIMM) Adds New Features For Employees

Rim

RIMM LogoResearch In Motion Limited (USA) (NASDAQ:RIMM) is taking some competitive move before release of its new smartphone lines up and operating system. As it announced on Thursday along with VMware, Inc. (NYSE:VMW)and Red Bend Software Inc. that they are working to provide phones a split personality, looking to take an edge in the emerging market for new features that allow employees use their own gadgets on the job.

While the under pressure firm RIM is unveiling in coming weeks an improved version of BlackBerry Balance, software to facilitate employees flawlessly use their smartphones and tablets for work tasks lacking conceding their privacy. The software like wise capacities to assists businesses reduced security risk and save money on hardware and device management.

Price water house Coopers LLP declared that the VMware (VMW) and Red Bend are similarly building products for the appraised 28% of workers who utilized personal electronics for work. The market for that software and associated products touched a projected $67.2B in 2011.

A senior director for mobile solutions at VMware (VMW), Srinivas Krishnamurti stated that they think there’s a seismic shift in terms of custom paradigm, and the old school of management of the devices doesn’t fairly work.

RIM has especially have high stakes, which has been belligerent to contend with Apple Inc. (NASDAQ:AAPL) and Google Inc. (NASDAQ:GOOG) in smartphones. The Waterloo, Ontario-based firm, whose products were one time the leader amid corporations seeking for the utmost secure system, declared total subscribers declared to 79M in the quarter that ended Dec. 1, from 80M in the earlier period. RIM is announcing BlackBerry Balance as part of the new operating system that is set to be announces on Jan. 30.

Senior director of enterprise product management at RIM, Jeff Holleran articulated that if he know somebody personally and professionally, and he don’t requisite to see them two or three times on contact lists.

It is estimated that innovative products and services from RIM, VMware and Red Bend will also contend with contributions from Good Technology Inc., Mobile Iron Inc., Air Watch LLC, Enterproid Inc and Citrix Systems Inc. (NASDAQ:CTXS).


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