Advancing the power of mobile technology, Nokia Corporation (ADR) (NYSE:NOK) has collaboration with The ONE Campaign to support their mission of ending extreme poverty about the world. ONE’s new music-based campaign, agit8, releases today to showcase the incredible progress that has been made in the fight and to amplify the call for action.
Extreme poverty has been cut in half in the last 20 years, and the facts show that it can be virtually eliminated by 2030, other than only if we act now. The campaign comprises a digital music platform featuring new video recordings of classic protest songs, a new film that will be projected on the iconic façade of the Tate Modern in London and impromptu live performances.
As the visual voice of this once-in-a-lifetime worldwide media campaign, Nokia is helping spread the word via images captured around the globe.
Evocative images in use by famous photojournalists, bloggers, amateur photographers and celebrities across the world using Nokia Corporation (ADR) (NYSE:NOK)’s Lumia 920 smartphone will be expected onto the Tate Modern the evenings of 11-13 June. Moreover, Nokia is hopeful its community to make their voices heard by capturing and sharing images, stories and experiences that support ONE’s “Progress via Protest” theme.
Global Brand Director at Nokia, John Nichols stated that a shared belief in connecting people has facilitated this exciting and dynamic partnership.
He added that with their leading-edge imaging technology, and the power of photos to help lift awareness of world issues, and bring people together, they are committed to help spread the mission of this incredible organization.”
Chief Marketing Officer of ONE, Jeff Davidoff articulated that advocacy at its core is a collective experience, a movement, that is meant to be shared with others. People share their experiences from side to side pictures, making Nokia the ideal partner for our members to connect and campaign against extreme poverty.