Nokia Corporation (ADR) (NYSE:NOK) unveiled today a worldwide initiative to unlock the sub-100 USD smartphone market for developers with the announcement of its Nokia Asha platform. As Nokia also recently announced the Nokia Asha 501, the initial smartphone made for the its novel platform.

Developers who build apps for the Nokia Asha 501 will attain all smartphones based on the new Asha platform with no having to re-write code. Nokia anticipate to sells 100M of the new generation Asha smartphones over the future years, commencement with the Nokia Asha 501.

The head of Developer Experiences at Nokia, Marco Argenti stated that They have seen a marvelous sure in consumer demand for apps for their Asha smartphones, as witnessed by the growth of downloads in Nokia Store.

He added that consumers anticipates quality apps at every price level. With the novel Asha platform, developers will be incentivized to bring those eminence apps, before found simply on high-end smartphones, be grateful to unprecedented volumes and arrive at prospects through one distribution channel and a single platform.

The WhatsApp and additional main partners persist to discover new Asha.

The developers will as well get easy-to-use development tools and additional methods to sell and promote apps, counting the new Nokia In-App Payment tool.

The new Nokia Asha SDK 1.0 as well as Nokia Asha web app tools.

According to the new a suite of tools named Nokia Asha Software Development Kit 1.0 that support the development, testing, packaging as well as deployment of Java apps on the Nokia Asha platform.

Those tools of Nokia Asha web app comprise a Web Development Environment, an IDE (Integrated development environment), which can use developers to create and edit their Nokia Asha web apps; Web Inspector to assist developers to correct and inspect facets in their web apps. As well as a new Web Designer Tool for building huge user knowledge for their web apps.