Recent media reports claim that US based online search giant Google Inc plans to sell some ads on Yahoo mobile services and websites. Google search engine ran for years under the leadership of Yahoo CEO Marissa Mayer. Now since she works at Yahoo! Inc. (NASDAQ:YHOO) a deal with the former employer is a clear sign of boosting sales.

The major thing going to appear on Yahoo websites will be contextual ads. The development is a bit surprising since Yahoo does not discuss anything about its deal with Microsoft for search advertising.

Contextual advertising is a suitable option for the entertainment and news websites including Yahoo Sports, Yahoo Finance and OMG. For several years Yahoo and Google Inc (NASDAQ:GOOG) involved in negotiations to have ads placements from Google that Yahoo could not sell. Contextual ads are a suitable way to fill the remnant inventory gap at Yahoo.

Google stock in last session held volume of 2.07 million shares as compared to its average volume of 2.39 million shares. GOOG stock after opening at $759.07 hit high price of $772.96 and then closed at $770.17 by surging 0.58%.

GOOG stock showed weekly upbeat performance of 2.17% which was maintained for the month at 4.82%. The positive performance for the quarter was recorded as 12.77% and for the year was 29.15% while the YTD performance remained at 8.88%.

GOOG generated revenue of $50.18 billion in the previous twelve months and have income of $10.79 billion.

YHOO shares rose 2.42% to $20.35 in premarket on Thursday, GOOG shares rose 0.18% to $771.57 in premarket on Thursday.