Google Inc (NASDAQ:GOOG) donated money in the World Wildlife Fund, which is one of the largest wildlife conservation organizations in the world. This organization is working to combat diverse problems such as the global deforestation and illegal poaching of animals in 100 countries.
This non-profit Washington-based organization used to grant only 1 percent of its annual budget to research. Because it doesn’t feel any need to spent in research, according to chief executive Carter Roberts.
As a non-profit organization, they have no such priorities to invest in technology but they mostly tend to raise funds by focusing on new ideas but it have priorities such as funding in field research and public education or influencing the policy choices.
Search giant Google Inc. (NASDAQ:GOOG) last week granted out $23 million to seven nonprofits, including in a Smithsonian Institution project and World Wildlife Fund.
Google granted $3 million to Smithsonian’s Barcode of Life project to compile a library of DNA sequences that will help to identify products made from illegally poached animals. Google Inc granted $5 million to World Wildlife Fund to help develop an animal-tagging technology to prevent any kind of illegal animal poaching.
Other recipients of Google’s grant were Donorschoose.org, Charity Water, GiveDirectly, Geena Davis Institute and Equal Opportunity Schools.
Google’s director of charitable, Jacquelline Fuller said that the internet giant has selected seven nonprofits’ projects to check the results.
501cTech is a technology service provider, a D.C.-based Company with 80 nonprofit clients, its president and chief executive, Julie Chapman said that corporations often turn from donating to other technological projects and prefer instead to grant money to more emotionally compelling causes such as helping children or the environment.
She further added, when you have to choose between whether you’re going to invest in technology that’s going to help you better meet that need or to serve a very immediate human need, sometimes the human need is so great to donate money.
The funding made by Google will not cover the total project cost in some cases. As in the Barcode of Life project, it is still looking for outside funding to equip and train its staff to compile the DNA database in several nations including Nigeria, Mexico and Kenya, said David Schindel, executive secretary of the project.
The support provided by Google has been emphasizing on technological help and encouraging its employees to volunteer time for this project.